OneLook Insights

In a world where video consumption patterns are ever-evolving, National VAM stands out, offering unrivaled insights and a groundbreaking approach. One database to provide you with linear and streaming audiences, across Canada, by platform, by device, all available using standardized metrics.

Contact Client Solutions

Monthly Video Viewing Distribution

July 2025

Source: Numeris National VAM, Age 2+, Mo-Su 2a-2a, 6/30/2025 - 7/27/2025

Video Consumption By Device

Source: Numeris National VAM, Age 2+, Mo-Su 2a-2a, 6/30/2025 - 7/27/2025

Looking for more data and trends?

Get the full picture now.

Contact Client Solutions

OneLook™ Insights FAQ

close

What is Numeris' Meter Panel?

The Meter Panel is a TV and radio panel made up of thousands of households across the country. These households have been carefully selected to represent their respective regions. Panelists wear special electronic devices called Personal People Meters (PPM). These devices capture their radio listening and television viewing information, upon which broadcast ratings are then calculated.

What if I didn't choose the station I'm watching or listening too?

Regardless of whether you chose it, if you watched it or listened to it we want to know, so please remember to carry your PPM with you wherever you go.

If I'm watching a TV show on my tablet or smart phone, do I still need to wear my PPM?

The PPM can pick up broadcast signals from any device, so please wear it at all times, regardless of if and where you are watching TV.

If my entire family goes out for the day, should we take all of our PPMs with us or will one suffice?

When you go out, even as a family, each participating household member should take his or her own PPM as this is the only way we can pick up each individual’s listening and viewing for inclusion in the ratings.

Do I need to push any buttons on my meter or do anything special?

Using your meter is incredibly easy. All you need to do is carry it with you by day and charge it in the portable charger by night.

Should I contact you if a family member moves out or somebody new moves in?

Yes. If anything changes in your household – e.g. somebody moves in or out, you go on vacation, your TV reception format changes – please contact your Panel Administrator.