What is Enhanced TAM (Television Audience Measurement)
Enhanced TAM is Numeris’ hybrid audience measurement solution, designed for today’s fragmented, multi‑platform TV landscape. As Canadians watch content across more platforms, devices, and time‑shifted environments, measurement must evolve and keep pace. Enhanced TAM brings greater depth, stability, and clarity by integrating Big Data with Numeris’ trusted TAM panel.
Built on a foundation of continuous improvement and innovation, Enhanced TAM is designed to evolve alongside changing audience behaviours, emerging platforms, and advancing technologies. This stronger measurement foundation delivers more granular, future‑ready insights that reflect real viewing behaviours and support more precise planning, more reliable trading, and a clearer understanding of how audiences engage with content across the television ecosystem. By continuously enhancing data sources and methodologies, Enhanced TAM ensures the industry will benefit from a measurement solution that remains relevant, robust, and responsive to future needs.
Enhanced TAM Key Benefits:
Deeper Audience Insights
Gain more granular visibility into real viewing behaviour with richer data that reveals how audiences engage with television content across channels and environments.
Greater Stability and Precision
Plan and trade with confidence using a more stable measurement foundation that delivers greater precision, consistency, and reliability for day‑to‑day and long‑term decisions.
Expanded Television Coverage
Capture a more complete picture of TV viewing with expanded station coverage, including unencoded signals and U.S. spill stations, ensuring no meaningful viewing is missed.
Future‑Ready Measurement Foundation
Built to evolve with the industry, Enhanced TAM integrates Big Data with Numeris’ trusted TAM panel to support robust advertising measurement, improved comparability, and future capabilities like Dynamic Ad Insertion (DAI) reporting.
Talk to your Account Manager to learn how you can experience the next evolution of linear TV measurement today.
Enhanced TAM is set to become Canada’s official TV dataset in 2027 – How to prepare
The transition to Enhanced TAM is an exciting step forward for TV measurement in Canada, and we’re here to help you get ready. Here is what you can do to prepare for a smooth and confident transition:
- Access Enhanced TAM data in Instar: Compare TAM and Enhanced TAM data directly within a unique version of Instar to better understand key differences, support analysis, and prepare with confidence.
- Access data through your current software solutions: Monthly Enhanced TAM data is made available to software providers in advance of the transition. Contact your provider directly for access.
- Explore available topline insights: Easily view macro level comparisons via the Enhanced TAM Analytical tool available on the Numeris Client Site.
- Review current workflows: Assess how Enhanced TAM may impact your planning, trading, reporting, and analysis processes, and identify opportunities to support stronger decision-making.
- Connect with your Numeris Account Manager: Get guidance on what’s changing, what it means for your organization, and how to prepare for a smooth transition.
- Watch our Enhanced TAM webinar: Learn more about the future of TV measurement and what clients need to know to prepare for the transition
