Video Measurement
In the vibrant world of Canadian video consumption, where audiences have more choices than ever, Numeris stands out, uncovering who, what, when and how audiences are watching. Navigate the evolving landscape of video consumption with ease, tracking patterns and measuring engagement like never before. Empower your media strategies and unlock the truest potential for video analytics today with our comprehensive video solutions.
TAM
Numeris TAM is the industry’s go–to solution for precise, minute-by-minute linear television audience data. It begins with the solid foundation of our gold standard meter panel, built from randomly selected households meticulously curated to represent the diverse Canadian population. It allows us to capture television consumption at a sub-minute level of granularity, including live viewing—whether broadcast or streamed. Our sophisticated weighting techniques ensure an accurate reflection of each measured market, delivering in-depth insights at both the National level and for Western Canada, Ontario, French Quebec, Atlantic as well as the top 5 Canadian markets.
Have you ever wondered how we know which TV shows Canadians are watching? Dive into how TAM works now!
Enhanced TAM
Our hybrid measurement solution adds depth and scale to TAM, taking it to a whole new level. A true innovation in measurement, Enhanced TAM directly addresses audience fragmentation by integrating Big Data (Return Path Data from Set-Top-Boxes) with Panel data (TAM).
Enhanced TAM offers:
- Increased Stability: Expansive sample size reduces audience variability, ensuring consistent viewership data you can trust.
- Improved Precision: Get more precise audience insights based on the foundation of TAM.
- Capture Every Viewer: Mitigate zero ratings estimates by providing accurate program-level audience data for niche or spill stations.
- Unrivaled Clarity: More complete view of broadcast TV audiences with US spill and unencoded stations, which were previously unavailable.
Experience the next evolution of Linear TV measurement today!
National VAM
Unlock the ultimate Cross-Platform Video audience measurement solution in Canada! National VAM transforms your understanding by providing a seamless, unified view of linear and streaming audiences across the nation. With insights available by platform, device, and standardized metrics, it’s the key to mastering the evolving video landscape.
Looking to bridge the gap between linear TV and digital video? Discover how National VAM can revolutionize your understanding of audience behavior like never before!
Get the whole picture—All Video, Every Screen, One Truth.
Contact us today to discover the power of Numeris’ comprehensive video measurement solutions and unlock a new level of understanding in video consumption!
